Sad and all as I was to leave my previous (professional) home, I’m very happy to be settling in to my new job and joining the exceptionally talented team at Target McConnells. It’s getting close to the end of my first week and my appetite is well and truly whetted for the exciting times ahead. On the downside, there’ll be less opportunities for beach sunrise photography, but to offset that loss, I am now within strolling distance of one of Dublin’s finest deli’s, Juniors.
A website for a business like Bank of Ireland is an ever evolving thing. Having re-launched the site last year, we have been busy focusing on different sections of the site, refining it to suit the needs of both the Bank an their customers. The ‘look and feel’ is only a small part of the challenge. Behind the scenes, a lot of thought goes in to the architecture to ensure the user experience is as good as it can be. Here are some of the pages I’ve been working on.
Visit the site: http://www.bankofireland.com
Pepsi Max wanted to launch their Irish Facebook page with an attention-grabbing promotion, so we offered a chance to win €10K worth of Cash or Kicks. Entry is easy – all you have to do is submit your favourite adrenaline-pumping video from YouTube and tell us what you’d do for kicks with €10,000 to spend. The promotion was supported by press, POS and online banner advertising.
The promotion went live on september 5th 2011 and is currently active on http://www.facebook.com/PepsiMaxIreland
The banner ads can be seen here: http://breakthroughbehaviourchangingideas.com/testing/pepsi/6487_Pepsi_10k/
Gone but not forgotten. Budweiser’s iconic aluminium bottles were available on-trade for about a year in Ireland. At the time of its launch, we did a lot of work on a planned launch event, but the work didn’t get produced, due to a shift in the client’s marketing plan. Here are some of the proposed POS items from that suite.
Blossom Hill, in addition to producing a fine selection of popular wines, also sponsor ‘Ladies Day’ at the Dublin Horse Show. To help promote this, we were asked to create a Facebook app to engage and reward Blossom Hill fans. Knowing that people generally like to share photos on Facebook – whether they are ones that capture them at their best, or allow them to get a bit of banter going back and forth, we built the activity around sharing photos from existing facebook photo albums. The team-centric structure ensured that everyone was encouraged to invite more people in and the reward at the end was well worth staying involved for the duration of the promotion.
website design for the RSA’s ‘Seatbelt Sheriff’ programme for primary schools.
Ambient campaign for ‘Denim Day’. We dressed prominent statues around Dublin in Denim, with the denim day branding on backpatches. Like vandalism, but less naughty, because we got permission from Dublin Corporation.
On-trade promo activity for Bud Light.
Bank of Ireland/Leinster Rugby supporters site.
I’ve been involved with this project from the start. After the initial concept and wireframing stage, my colleague Carlos Garcia designed the first generation website interface and ‘Leinster Legends‘ iOS app.
Carlos has moved on, and senior creative responsibility for bluemagic.ie has reverted to me. As the site developed and the pool of content grew, we decided to re-design the home page to better facilitate the range of content and increasingly active contributor and user base. There have been numerous minor additions and tweaks to the site over the past few months – it’s an ongoing process of evolution. The new homepage UI is the first major departure from the original design.
Blue Magic was the winner in the ‘Best Use of Social Media For A Sponsorship Campaign’ category of the Social Media Awards 2011
Budweiser Ice Cold – Pour Your Own Pint promotion, Summer 2010