Superfast. Ultrafast. Uberfast. Lightning fast. What does it all actually mean? It means that when the going gets tough and there’s “pressure on the pipes”, Virgin Media broadband powers on when the competitor’s broadband crumbles. As this campaign playfully demonstrates…

As part of this campaign, we extended the story of Frank’s weekend and created an online conversation between himself and his girlfriend that ran as VOD and pre-roll support for the TV ad.

 

The campaign also included rich-media display ads

and instore display