Virgin Media January Sale

For January 2018, Virgin Media had a sale with no catches, no hidden costs and no long contracts to sign – it’s the ‘What you see is what you get’ sale.

30″ Broadband & Phone ad

20″ Broadband ad

20″ Virgin Mobile TV ad


The Age of Promiscuity


A great, big, sexy through-the-line campaign for Virgin Media’s 30-day no strings contracts across broadband and TV.

30 second TV ad.


5x 20 second VOD ads.


A full suite of HPTO, digital display and social banners.


Some stills from the shoot.

An extensive suite of photography which the Virgin Media web team integrated beautifully into the site.


EBS – The Mortgage Masters

EBS looked at what other banks were doing and asked us to give them something that was not that. Their experience, dedication, focus and expertise makes them really, really good at what they do, and for a job as important as your mortgage, you want the best – the Mortgage Masters.

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The Virgin Media Night Run

There’s a unique atmosphere about the city at night – a heightened, more focused and intimate experience.
For their second year of sponsoring the Virgin Media Night Run, we wanted to evoke this feeling, coupled with the adrenaline rush of participating and competing in one of the most exciting sporting events of the year.
The cornerstone of the campaign was a 40 second video that ran on Youtube, RTE Player, Virgin Media’s website and social channels. This was supported by outdoor, radio, print and digital ads.

As well as Art Directing the campaign (with the exception of the outdoor, art directed by Niamh Fahey) I also took 360 and still photos for social and digital use.


48 Sheet Outdoor ad


Your face when…

TV Stings for a Virgin Mobile (Ireland) sponsorship of comedy on RTE.



Tactical TV campaign for Virgin Media Ireland. Three 20 second spots.



Pressure on the pipes

Superfast. Ultrafast. Uberfast. Lightning fast. What does it all actually mean? It means that when the going gets tough and there’s “pressure on the pipes”, Virgin Media broadband powers on when the competitor’s broadband crumbles. As this campaign playfully demonstrates…

As part of this campaign, we extended the story of Frank’s weekend and created an online conversation between himself and his girlfriend that ran as VOD and pre-roll support for the TV ad.


The campaign also included rich-media display ads

and instore display




Cúl’s in for summer

For the 2015 Kelloggs GAA Cúl Camps, we recruited a colourful bunch of young GAA players and created an action packed shot that reflects the fun, energy and diversity of the camps. The shots feature on GAA Cúl Camp literature and posters, and on Kelloggs Cornflakes and Rice Krispies packs and the TV ad airs in the spring.

The photos were taken by Adrian Stewart, and I doubt you’d guess they were taken on a very dark and rainy day back in october!



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Front and centre

For Vodafone’s ‘Centre Stage’ in 2014, we developed the ‘Surround yourself’ campaign, with a dynamic TV ad featuring a catchy track from breaking act ‘Talisco’. We supported it with outdoor and radio, and built a responsive website, populated with exclusive content, that made Centre Stage the place to go, to surround yourself with Ireland’s biggest festivals.


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Topaz – Play or Park

Integrated campaign for the launch and roll-out of Topaz Energy’s loyalty game, Play or Park. The campaign consists of TV (with Ireland’s first use of Shazam in a TV ad), radio, DM, eDM, App development, digital display, outdoor and POS. I worked on the initial pitch and on the campaign development and roll-out over the first 18 months or so.

Topaz Play or Park

Play or Park website




Tesco – Price Promise

Launch campaign for Tesco’s Price Promise in Ireland.

Outdoor campaign with multiple 6 sheets and bus shelter wraps
Outdoor campaign with multiple 6 sheets and bus shelter wraps



HRBR – Hair Restoration Blackrock

TV ad for Ireland’s leading Hair Restoration specialists. Hair Restoration Blackrock.

RSA – Serious Injuries

Pitched campaign idea for the irish road safety association (RSA) to tackle low awareness of the amount and effects of serious injuries on Irish roads.


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Tactical press ads