Clear, impartial, informative identity and communications for the Referendum on the 36th amendment to the constitution in May 2018.
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Category: TV
LIDL Have Beef – you’re going to love it!
LIDL have beef with anyone who doubts they can deliver top notch quality at the brilliant prices they’re famous for. And who better to confront those doubts – and show off their commitment to quality at every stage – than real LIDL staff who deliver that quality every day.
Virgin Media January Sale
For January 2018, Virgin Media had a sale with no catches, no hidden costs and no long contracts to sign – it’s the ‘What you see is what you get’ sale.
30″ Broadband & Phone ad
20″ Broadband ad
20″ Virgin Mobile TV ad
The Age of Promiscuity
A great, big, sexy through-the-line campaign for Virgin Media’s 30-day no strings contracts across broadband and TV.
30 second TV ad.
5x 20 second VOD ads.
A full suite of HPTO, digital display and social banners.
Some stills from the shoot.
An extensive suite of photography which the Virgin Media web team integrated beautifully into the site.
EBS – The Mortgage Masters
EBS looked at what other banks were doing and asked us to give them something that was not that. Their experience, dedication, focus and expertise makes them really, really good at what they do, and for a job as important as your mortgage, you want the best – the Mortgage Masters.
The Virgin Media Night Run
There’s a unique atmosphere about the city at night – a heightened, more focused and intimate experience.
For their second year of sponsoring the Virgin Media Night Run, we wanted to evoke this feeling, coupled with the adrenaline rush of participating and competing in one of the most exciting sporting events of the year.
The cornerstone of the campaign was a 40 second video that ran on Youtube, RTE Player, Virgin Media’s website and social channels. This was supported by outdoor, radio, print and digital ads.
As well as Art Directing the campaign (with the exception of the outdoor, art directed by Niamh Fahey) I also took 360 and still photos for social and digital use.
#BurnBrighter
Your face when…
TV Stings for a Virgin Mobile (Ireland) sponsorship of comedy on RTE.
Instantainment
Tactical TV campaign for Virgin Media Ireland. Three 20 second spots.
Pressure on the pipes
Superfast. Ultrafast. Uberfast. Lightning fast. What does it all actually mean? It means that when the going gets tough and there’s “pressure on the pipes”, Virgin Media broadband powers on when the competitor’s broadband crumbles. As this campaign playfully demonstrates…
As part of this campaign, we extended the story of Frank’s weekend and created an online conversation between himself and his girlfriend that ran as VOD and pre-roll support for the TV ad.
The campaign also included rich-media display ads
and instore display
Cúl’s in for summer
For the 2015 Kelloggs GAA Cúl Camps, we recruited a colourful bunch of young GAA players and created an action packed shot that reflects the fun, energy and diversity of the camps. The shots feature on GAA Cúl Camp literature and posters, and on Kelloggs Cornflakes and Rice Krispies packs and the TV ad airs in the spring.
The photos were taken by Adrian Stewart, and I doubt you’d guess they were taken on a very dark and rainy day back in october!
Front and centre
For Vodafone’s ‘Centre Stage’ in 2014, we developed the ‘Surround yourself’ campaign, with a dynamic TV ad featuring a catchy track from breaking act ‘Talisco’. We supported it with outdoor and radio, and built a responsive website, populated with exclusive content, that made Centre Stage the place to go, to surround yourself with Ireland’s biggest festivals.
Topaz – Play or Park
Integrated campaign for the launch and roll-out of Topaz Energy’s loyalty game, Play or Park. The campaign consists of TV (with Ireland’s first use of Shazam in a TV ad), radio, DM, eDM, App development, digital display, outdoor and POS. I worked on the initial pitch and on the campaign development and roll-out over the first 18 months or so.
Tesco – Price Promise
Launch campaign for Tesco’s Price Promise in Ireland.
HRBR – Hair Restoration Blackrock
TV ad for Ireland’s leading Hair Restoration specialists. Hair Restoration Blackrock.
RSA – Serious Injuries
Pitched campaign idea for the irish road safety association (RSA) to tackle low awareness of the amount and effects of serious injuries on Irish roads.
