TV

The Virgin Media Night Run

May 15, 2017 by jamesfcarr, posted in 360, Digital, Online, Outdoor, photography, Radio, TV, work

There’s a unique atmosphere about the city at night – a heightened, more focused and intimate experience.
For their second year of sponsoring the Virgin Media Night Run, we wanted to evoke this feeling, coupled with the adrenaline rush of participating and competing in one of the most exciting sporting events of the year.
The cornerstone of the campaign was a 40 second video that ran on Youtube, RTE Player, Virgin Media’s website and social channels. This was supported by outdoor, radio, print and digital ads.

As well as Art Directing the campaign (with the exception of the outdoor, art directed by Niamh Fahey) I also took 360 and still photos for social and digital use.

#BurnBrighter

Your face when…

October 19, 2016 by jamesfcarr, posted in TV, work

TV Stings for a Virgin Mobile (Ireland) sponsorship of comedy on RTE.

Instantainment

July 11, 2016July 11, 2016 by jamesfcarr, posted in Digital, TV, work

Tactical TV campaign for Virgin Media Ireland. Three 20 second spots.

Pressure on the pipes

July 11, 2016July 11, 2016 by jamesfcarr, posted in Digital, Online, TV, work

Superfast. Ultrafast. Uberfast. Lightning fast. What does it all actually mean? It means that when the going gets tough and there’s “pressure on the pipes”, Virgin Media broadband powers on when the competitor’s broadband crumbles. As this campaign playfully demonstrates…

As part of this campaign, we extended the story of Frank’s weekend and created an online conversation between himself and his girlfriend that ran as VOD and pre-roll support for the TV ad.

The campaign also included rich-media display ads

and instore display

Cúl’s in for summer

March 5, 2015May 28, 2015 by jamesfcarr, posted in Outdoor, Print, Radio, TV, work

For the 2015 Kelloggs GAA Cúl Camps, we recruited a colourful bunch of young GAA players and created an action packed shot that reflects the fun, energy and diversity of the camps. The shots feature on GAA Cúl Camp literature and posters, and on Kelloggs Cornflakes and Rice Krispies packs and the TV ad airs in the spring.

The photos were taken by Adrian Stewart, and I doubt you’d guess they were taken on a very dark and rainy day back in october!

Front and centre

May 6, 2014April 10, 2015 by jamesfcarr, posted in Digital, Online, Outdoor, Print, Radio, TV, work

For Vodafone’s ‘Centre Stage’ in 2014, we developed the ‘Surround yourself’ campaign, with a dynamic TV ad featuring a catchy track from breaking act ‘Talisco’. We supported it with outdoor and radio, and built a responsive website, populated with exclusive content, that made Centre Stage the place to go, to surround yourself with Ireland’s biggest festivals.

Topaz – Play or Park

March 9, 2014April 10, 2015 by jamesfcarr, posted in Digital, Direct marketing, Online, Radio, TV, work

Integrated campaign for the launch and roll-out of Topaz Energy’s loyalty game, Play or Park. The campaign consists of TV (with Ireland’s first use of Shazam in a TV ad), radio, DM, eDM, App development, digital display, outdoor and POS. I worked on the initial pitch and on the campaign development and roll-out over the first 18 months or so.