Referendum Commission

Clear, impartial, informative identity and communications for the Referendum on the 36th amendment to the constitution in May 2018.


LIDL Have Beef – you’re going to love it!

LIDL have beef with anyone who doubts they can deliver top notch quality at the brilliant prices they’re famous for. And who better to confront those doubts – and show off their commitment to quality at every stage – than real LIDL staff who deliver that quality every day.


Virgin Media January Sale

For January 2018, Virgin Media had a sale with no catches, no hidden costs and no long contracts to sign – it’s the ‘What you see is what you get’ sale.

30″ Broadband & Phone ad

20″ Broadband ad

20″ Virgin Mobile TV ad

EBS – The Mortgage Masters

EBS looked at what other banks were doing and asked us to give them something that was not that. Their experience, dedication, focus and expertise makes them really, really good at what they do, and for a job as important as your mortgage, you want the best – the Mortgage Masters.

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Virgin Media Red House

Only Virgin Media goes this far to make sure your experience lives up to your expectations – so your home gets the very most from all of our services. Fastest speeds. Greatest range. Connectivity you can count on everywhere in your home and on every device.

Red House Ninjas

Only Virgin Media customers get access to the Red House Ninjas, a team of tech experts who can visit your home and make sure that you’re getting every last drop of awesome from your Virgin Media services. This is unique and personalised – the Red House Ninjas take a close look at your house, your devices and your usage, and fine-tune your set-up to make your experience as super as it can possibly be.

This was one of those briefs that was fun to work on from start to finish. Ninjas, Superheros, lightning… what’s not to like?

Shot by Donal Moloney, retouching and effects by Michael Medvedi, Design and art direction by myself.

The Virgin Media Night Run

There’s a unique atmosphere about the city at night – a heightened, more focused and intimate experience.
For their second year of sponsoring the Virgin Media Night Run, we wanted to evoke this feeling, coupled with the adrenaline rush of participating and competing in one of the most exciting sporting events of the year.
The cornerstone of the campaign was a 40 second video that ran on Youtube, RTE Player, Virgin Media’s website and social channels. This was supported by outdoor, radio, print and digital ads.

As well as Art Directing the campaign (with the exception of the outdoor, art directed by Niamh Fahey) I also took 360 and still photos for social and digital use.


48 Sheet Outdoor ad



Virgin Media is officially Ireland’s fastest broadband network – certified by Ookla Speedtest. This outdoor and press creative connects Virgin Media and speed in no uncertain terms.







aaaaaand, with a few more words, here’s one for press…


Pixie’s Adventure

We developed an ad campaign to promote UPC Ireland’s 240mb broadband. Life flows better with Ireland’s fastest broadband. The TV ad tells the story of a dog called Pixie who wanders out while his owner isn’t paying attention, steps on a bus and disappears. A frantic search ensues and through the magic of superfast broadband, and all the lightning fast social media power it gives, Pixie is found, recognised and returned.


For the digital part of the campaign, we thought it’d be nice to extend the story, filling in the gap to show you what Pixie got up to when he stepped off that bus. We hooked Pixie up with a GoPro and brought him out on an adventure of a lifetime.

The 50″ video featured in homepage takeovers. We did a 30″ cut which ran on pre-rolls as well as four different 15″ pre-roll videos.

Here’s a couple of the 15s.

Here’s the TV ad:

We also spent a day in a green screen studio with Pixie, creating content for standard and rich-media digital display as well as for outdoor and instore digital screens. Here’s a pre-roll video of Pixie’s road trip, which was also featured in the outdoor and on a Yahoo login page takeover.


We also produced an interactive video that ran as a masthead on YouTube

Here’s a few shots I took on the beach.









Cúl’s in for summer

For the 2015 Kelloggs GAA Cúl Camps, we recruited a colourful bunch of young GAA players and created an action packed shot that reflects the fun, energy and diversity of the camps. The shots feature on GAA Cúl Camp literature and posters, and on Kelloggs Cornflakes and Rice Krispies packs and the TV ad airs in the spring.

The photos were taken by Adrian Stewart, and I doubt you’d guess they were taken on a very dark and rainy day back in october!



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Front and centre

For Vodafone’s ‘Centre Stage’ in 2014, we developed the ‘Surround yourself’ campaign, with a dynamic TV ad featuring a catchy track from breaking act ‘Talisco’. We supported it with outdoor and radio, and built a responsive website, populated with exclusive content, that made Centre Stage the place to go, to surround yourself with Ireland’s biggest festivals.


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Farewell to the king

To celebrate a momentous weekend in Irish rugby – the last test game Brian O’Driscoll will play on home soil – we decided to use our unique position near the Aviva to give the great man the sendoff he deserves!

Our building wrap was unveiled early on the morning of Wednesday 5th March, and had commuters stopping, staring and ‘Instagramming’!

The wrap also created a bit of a storm on social channels, with the man himself tweeting his thanks to the official Target McConnells account.

Irish media brands like,, Sunday World, Daily Mail, and all covered the activation.

On the day of the game, we offered fans the chance to share their message to the great man, and shared all the images via our Instagram account.

We wanted to show Mr #13 just how much he has meant to the Irish public, and hopefully we succeeded.


Good MMMorning!

Campaign to promote the extensive breakfast range available at TOPAZ service stations nationwide.


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Vodafone – They’re Coming, are you?

Through the line campaign for Vodafone to leverage their sponsorship of the McLaren Mercedes F1 team. As part of the ‘Bavaria City Racing’ event in Dublin, Vodafone were bringing Jensen Button and his VMMF1 team and car to take part in the event. Our campaign helped Vodafone to take ownership of the event and effectively usurp the title sponsor.

Winner of ‘2013 WINNER BEST LIGHT TO MEDIUM WEIGHT CAMPAIGN’ at the outdoor Media Awards.

Best Telecoms campaign (Bronze)
Craft Award: Best Art Direction (Gold)

An Post Integrated Direct Marketing Awards 2013


F1 Drive through Dublin game

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Tall ships race, Dublin 2012

Unsuccessful pitch concept for the international tall ships race in 2012.






Tesco – Price Promise

Launch campaign for Tesco’s Price Promise in Ireland.

Outdoor campaign with multiple 6 sheets and bus shelter wraps
Outdoor campaign with multiple 6 sheets and bus shelter wraps