Ah, the good old days – when the nation was filled with optimism and excitement – the Rugby World Cup seemed almost within reach. We produced this cheeky little ad in support of the boys in green for KFC.

The ad ran on social channels and digital out of home sites in Dublin and was live on the day of the quarter final match between Ireland and New Zealand.

Creative Direction: Liam Wielopolski
Art Direction: Rudy Godfrey, James Carr
Illustration: Michael Medvedi