Marble Arch Caves in Co. Fermanagh is one of the best showcaves in Europe. I’d highly recommend a visit! As part of the visitor experience, we created this short VR film, which visitors to the caves can experience in a new VR room at the visitor centre. I spent several days in the caves during…
Category: experiential
Putting myself in harm’s way, for safety’s sake
Here’s a set of videos I shot recently at Irish International for the Road Safety Authority (RSA), to help raise awareness of cyclist’s safety on the road. They were published through the RSA’s social channels during National Bike Week (11th-19th June 2016). The scenes look dangerous, from the cyclist’s perspective, intentionally. These videos were shot…
360Mb in 360 degrees
For Virgin Media Ireland’s second campaign, their new 360Mb Broadband service was the big news. Sky-ripping, Eir-shredding speed, available in almost three quarters of a million homes across Ireland. Taking off where we left it with the launch campaign, we created a squadron of superfast jets, zipping through a glorious sunset for the TV ad….
Origin Green – Cardboard : Bord Bia
At this year’s Expo world fair in Milan the theme was “feeding the planet, energy for life”. Ireland’s Pavilion celebrated Origin Green, Ireland’s world-leading sustainable food movement. We helped create all kinds of interesting material, including this simple, cost-effective and unputdownable Google Cardboard piece, which transported thousands of users from the parched earth of Milan…
Dot dot dot dot doctor Beat
September’s Electric Picnic symbolises the crescendo of another epic Summer of Irish festivals and the event that many Irish music and comedy fans are looking forward to for months. Vodafone’s unique sponsorship platform Centre Stage also reaches a culmination around this time of the year, and having facilitated festival fun all Summer, we were tasked with bringing…
Farewell to the king
To celebrate a momentous weekend in Irish rugby – the last test game Brian O’Driscoll will play on home soil – we decided to use our unique position near the Aviva to give the great man the sendoff he deserves! Our building wrap was unveiled early on the morning of Wednesday 5th March, and had commuters…
HARP Ice Cold – Freeze the moment
Freeze the moment campaign for HARP Ice Cold NI, done while I was in Irish International. This is a campaign that we developed for HARP as part of their sponsorship of the Odyssey Arena in Belfast. It consisted of outdoor posters, extensive branding and signage in and around the arena, social media and experiential promotions. The…
Bud Light Beer Meister
On-trade promo activity for Bud Light.
Budweiser Ice Cold – Pour Your Own
Budweiser Ice Cold – Pour Your Own Pint promotion, Summer 2010
James Carr 