September’s Electric Picnic symbolises the crescendo of another epic Summer of Irish festivals and the event that many Irish music and comedy fans are looking forward to for months.

Vodafone’s unique sponsorship platform Centre Stage also reaches a culmination around this time of the year, and having facilitated festival fun all Summer, we were tasked with bringing people closer to the festival through great content, ticket giveaways and of course event activations.

This year, we created a nutty professor/music doctor and cast the very funny and talented Bryan Quinn as ‘Dr. Beat’ – a wacky character who recommended ‘patients’ with different acts to go see at EP, was involved in the social competitions, retail activation and had his own surgery section in the recharge tent.