Smart wins

By out smarting our rivals, we get ahead. By out thinking our competition, we make gains. By using clever tactics, we bring great business rewards. Because, smart wins. In the age of smart devices, smart cars, smart cities and smart economies, smart marketing’s time has come. The An Post Smart Marketing Awards 2014 expand and…

Cúl’s in for summer

For the 2015 Kelloggs GAA Cúl Camps, we recruited a colourful bunch of young GAA players and created an action packed shot that reflects the fun, energy and diversity of the camps. The shots feature on GAA Cúl Camp literature and posters, and on Kelloggs Cornflakes and Rice Krispies packs and the TV ad airs…

Behind every season

The GAA is at the heart of Irish culture. No matter who eventually gets to run out onto the green pitch of Croke Park in late September, fans across the whole country take vivid memories from our games. The association is constantly aware that it’s our people who make the games as colourful, exciting and attractive as they are – the players, fans,…

Superfast comedy

As part of this year’s sponsorship of the Vodafone Comedy Festival, we created Ireland’s first live streamed, in-banner comedy gig. Through a media partnership with Independent.ie, we gathered some of the best comedians in the land, including PJ Gallagher, Karl Spain and Barry Murphy. Across three separate lunchtime slots, we live streamed jokes and joviality…

Dot dot dot dot doctor Beat

September’s Electric Picnic symbolises the crescendo of another epic Summer of Irish festivals and the event that many Irish music and comedy fans are looking forward to for months. Vodafone’s unique sponsorship platform Centre Stage also reaches a culmination around this time of the year, and having facilitated festival fun all Summer, we were tasked with bringing…

Front and centre

For Vodafone’s ‘Centre Stage’ in 2014, we developed the ‘Surround yourself’ campaign, with a dynamic TV ad featuring a catchy track from breaking act ‘Talisco’. We supported it with outdoor and radio, and built a responsive website, populated with exclusive content, that made Centre Stage the place to go, to surround yourself with Ireland’s biggest…

Farewell to the king

To celebrate a momentous weekend in Irish rugby – the last test game Brian O’Driscoll will play on home soil – we decided to use our unique position near the Aviva to give the great man the sendoff he deserves! Our building wrap was unveiled early on the morning of Wednesday 5th March, and had commuters…