To celebrate a momentous weekend in Irish rugby – the last test game Brian O’Driscoll will play on home soil – we decided to use our unique position near the Aviva to give the great man the sendoff he deserves!
Our building wrap was unveiled early on the morning of Wednesday 5th March, and had commuters stopping, staring and ‘Instagramming’!
The wrap also created a bit of a storm on social channels, with the man himself tweeting his thanks to the official Target McConnells account.
Irish media brands like TheJournal.ie, Joe.ie, Sunday World, Daily Mail, BreakingNews.ie and Balls.ie all covered the activation.
On the day of the game, we offered fans the chance to share their message to the great man, and shared all the images via our Instagram account.
We wanted to show Mr #13 just how much he has meant to the Irish public, and hopefully we succeeded.
Through the line campaign for Vodafone to leverage their sponsorship of the McLaren Mercedes F1 team. As part of the ‘Bavaria City Racing’ event in Dublin, Vodafone were bringing Jensen Button and his VMMF1 team and car to take part in the event. Our campaign helped Vodafone to take ownership of the event and effectively usurp the title sponsor.
Ambient campaign for ‘Denim Day’. We dressed prominent statues around Dublin in Denim, with the denim day branding on backpatches. Like vandalism, but less naughty, because we got permission from Dublin Corporation.
Freeze the moment campaign for HARP Ice Cold NI, done while I was in Irish International. This is a campaign that we developed for HARP as part of their sponsorship of the Odyssey Arena in Belfast. It consisted of outdoor posters, extensive branding and signage in and around the arena, social media and experiential promotions. The campaign got as far to have all the photography done and most of it fully graded and retouched before the project was put on hold. I was the art director and Di Tansey was my creative partner.
Our original Creative Concept presentation video is below.