Referendum Commission

Clear, impartial, informative identity and communications for the Referendum on the 36th amendment to the constitution in May 2018.


LIDL Have Beef – you’re going to love it!

LIDL have beef with anyone who doubts they can deliver top notch quality at the brilliant prices they’re famous for. And who better to confront those doubts – and show off their commitment to quality at every stage – than real LIDL staff who deliver that quality every day.


Virgin Media January Sale

For January 2018, Virgin Media had a sale with no catches, no hidden costs and no long contracts to sign – it’s the ‘What you see is what you get’ sale.

30″ Broadband & Phone ad

20″ Broadband ad

20″ Virgin Mobile TV ad

Virgin Media Red House

Only Virgin Media goes this far to make sure your experience lives up to your expectations – so your home gets the very most from all of our services. Fastest speeds. Greatest range. Connectivity you can count on everywhere in your home and on every device.

Red House Ninjas

Only Virgin Media customers get access to the Red House Ninjas, a team of tech experts who can visit your home and make sure that you’re getting every last drop of awesome from your Virgin Media services. This is unique and personalised – the Red House Ninjas take a close look at your house, your devices and your usage, and fine-tune your set-up to make your experience as super as it can possibly be.

This was one of those briefs that was fun to work on from start to finish. Ninjas, Superheros, lightning… what’s not to like?

Shot by Donal Moloney, retouching and effects by Michael Medvedi, Design and art direction by myself.


Virgin Media is officially Ireland’s fastest broadband network – certified by Ookla Speedtest. This outdoor and press creative connects Virgin Media and speed in no uncertain terms.







aaaaaand, with a few more words, here’s one for press…


Smart wins

By out smarting our rivals, we get ahead. By out thinking our competition, we make gains. By using clever tactics, we bring great business rewards. Because, smart wins.

In the age of smart devices, smart cars, smart cities and smart economies, smart marketing’s time has come. The An Post Smart Marketing Awards 2014 expand and deepen smart marketing moves across businesses, brands and sectors with recognition of ideas that actively celebrate intelligence, insight and innovation.

In 2014, we re-branded and re-launched the An Post Integrated Direct Marketing Awards. The name we chose, reflects the new focus of these prestigious awards and everything, from the ‘Fox’ icon, to the sophisticated photography and responsive, mobile optimised website support the profile of one of Ireland’s most coveted awards for the advertising and marketing industry.


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Visit the website:

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Our 'Fox' trophy design, made by Design Yard in Dublin.
Our ‘Fox’ trophy design, made by Design Yard in Dublin.

Cúl’s in for summer

For the 2015 Kelloggs GAA Cúl Camps, we recruited a colourful bunch of young GAA players and created an action packed shot that reflects the fun, energy and diversity of the camps. The shots feature on GAA Cúl Camp literature and posters, and on Kelloggs Cornflakes and Rice Krispies packs and the TV ad airs in the spring.

The photos were taken by Adrian Stewart, and I doubt you’d guess they were taken on a very dark and rainy day back in october!



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Behind every season

The GAA is at the heart of Irish culture. No matter who eventually gets to run out onto the green pitch of Croke Park in late September, fans across the whole country take vivid memories from our games.

The association is constantly aware that it’s our people who make the games as colourful, exciting and attractive as they are – the players, fans, mentors and volunteers. So, coming to the end of another vintage year, the GAA tasked us with putting together a video giving thanks to all of these people.

Using some of the more vivid memories from the 2014 season, we sought to showcase exactly what the games mean to us all, and gave thanks to everyone that made it a season never to forget. Because as we all know, nothing beats being there.

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Front and centre

For Vodafone’s ‘Centre Stage’ in 2014, we developed the ‘Surround yourself’ campaign, with a dynamic TV ad featuring a catchy track from breaking act ‘Talisco’. We supported it with outdoor and radio, and built a responsive website, populated with exclusive content, that made Centre Stage the place to go, to surround yourself with Ireland’s biggest festivals.


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Farewell to the king

To celebrate a momentous weekend in Irish rugby – the last test game Brian O’Driscoll will play on home soil – we decided to use our unique position near the Aviva to give the great man the sendoff he deserves!

Our building wrap was unveiled early on the morning of Wednesday 5th March, and had commuters stopping, staring and ‘Instagramming’!

The wrap also created a bit of a storm on social channels, with the man himself tweeting his thanks to the official Target McConnells account.

Irish media brands like,, Sunday World, Daily Mail, and all covered the activation.

On the day of the game, we offered fans the chance to share their message to the great man, and shared all the images via our Instagram account.

We wanted to show Mr #13 just how much he has meant to the Irish public, and hopefully we succeeded.


Good MMMorning!

Campaign to promote the extensive breakfast range available at TOPAZ service stations nationwide.


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Greatness is magnetic

An Post Integrated Direct Marketing Awards 2013.


Dynamic website with a fullscreen video wallpaper and ‘magnetic’ behaviours built in to the interface. Click on the image to watch a video screen capture of the website.
Personalised, embossed direct mail piece with a premium high-quality finish on metallic card.




Personalised wall planner on premium metallic stock.




A personalised programme of emails throughout the life-cycle of the awards.


Croke Park – Premium level

Flyers and mailers
Interactive iPad sales tool
Alternative (unused) poster design

Vodafone – They’re Coming, are you?

Through the line campaign for Vodafone to leverage their sponsorship of the McLaren Mercedes F1 team. As part of the ‘Bavaria City Racing’ event in Dublin, Vodafone were bringing Jensen Button and his VMMF1 team and car to take part in the event. Our campaign helped Vodafone to take ownership of the event and effectively usurp the title sponsor.

Winner of ‘2013 WINNER BEST LIGHT TO MEDIUM WEIGHT CAMPAIGN’ at the outdoor Media Awards.

Best Telecoms campaign (Bronze)
Craft Award: Best Art Direction (Gold)

An Post Integrated Direct Marketing Awards 2013


F1 Drive through Dublin game

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Tall ships race, Dublin 2012

Unsuccessful pitch concept for the international tall ships race in 2012.