Smart wins

By out smarting our rivals, we get ahead. By out thinking our competition, we make gains. By using clever tactics, we bring great business rewards. Because, smart wins.

In the age of smart devices, smart cars, smart cities and smart economies, smart marketing’s time has come. The An Post Smart Marketing Awards 2014 expand and deepen smart marketing moves across businesses, brands and sectors with recognition of ideas that actively celebrate intelligence, insight and innovation.

In 2014, we re-branded and re-launched the An Post Integrated Direct Marketing Awards. The name we chose, reflects the new focus of these prestigious awards and everything, from the ‘Fox’ icon, to the sophisticated photography and responsive, mobile optimised website support the profile of one of Ireland’s most coveted awards for the advertising and marketing industry.

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Visit the website: anpostsmartmarketing.ie

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Our 'Fox' trophy design, made by Design Yard in Dublin.
Our ‘Fox’ trophy design, made by Design Yard in Dublin.

Topaz – Play or Park

Integrated campaign for the launch and roll-out of Topaz Energy’s loyalty game, Play or Park. The campaign consists of TV (with Ireland’s first use of Shazam in a TV ad), radio, DM, eDM, App development, digital display, outdoor and POS. I worked on the initial pitch and on the campaign development and roll-out over the first 18 months or so.

Topaz Play or Park

Play or Park website

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Greatness is magnetic

An Post Integrated Direct Marketing Awards 2013.

ComingSoon

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Dynamic website with a fullscreen video wallpaper and ‘magnetic’ behaviours built in to the interface. Click on the image to watch a video screen capture of the website.
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Personalised, embossed direct mail piece with a premium high-quality finish on metallic card.

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Personalised wall planner on premium metallic stock.

 

 

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emails
A personalised programme of emails throughout the life-cycle of the awards.

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Croke Park – Premium level

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Poster
flyer
Flyers and mailers
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Backdrop
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Interactive iPad sales tool
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Alternative (unused) poster design

Vodafone – They’re Coming, are you?

Through the line campaign for Vodafone to leverage their sponsorship of the McLaren Mercedes F1 team. As part of the ‘Bavaria City Racing’ event in Dublin, Vodafone were bringing Jensen Button and his VMMF1 team and car to take part in the event. Our campaign helped Vodafone to take ownership of the event and effectively usurp the title sponsor.

Winner of ‘2013 WINNER BEST LIGHT TO MEDIUM WEIGHT CAMPAIGN’ at the outdoor Media Awards.
http://www.outdoorawards.ie/2013-winner-best-light-to-medium-weight-campaign/

Winner:
Best Telecoms campaign (Bronze)
Craft Award: Best Art Direction (Gold)

An Post Integrated Direct Marketing Awards 2013

http://www.anpostdmawards.com/winners.php
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F1 Drive through Dublin game

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Topaz – Loyalty you’ll love

Direct mail piece to announce the new Topaz loyalty game ‘Play or Park’ to the Topaz dealer network.

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Direct and personal

custom-made envelope with a custom-made QR code stamp and postmark
custom-made envelope with a custom-made QR code stamp and postmark
QR code links directly to the event page on the Direct Debate website
QR code links directly to the event page on the Direct Debate website
an elaborate process of handwriting the letters and complete database of names, followed by digitising the text and producing finely detailed emboss plates
an elaborate process of handwriting the letters and complete database of names, followed by digitising the text and producing finely detailed emboss plates
Personalised 'handwritten' letters were produced in two versions tailored to audiences who had attended, and to those who had missed the event.
Personalised ‘handwritten’ letters were produced in two versions tailored to audiences who had attended, and to those who had missed the event.

 

 

 

Protected: Private banking loyalty programme

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