By out smarting our rivals, we get ahead. By out thinking our competition, we make gains. By using clever tactics, we bring great business rewards. Because, smart wins. In the age of smart devices, smart cars, smart cities and smart economies, smart marketing’s time has come. The An Post Smart Marketing Awards 2014 expand and…
Category: Direct marketing
Topaz – Play or Park
Integrated campaign for the launch and roll-out of Topaz Energy’s loyalty game, Play or Park. The campaign consists of TV (with Ireland’s first use of Shazam in a TV ad), radio, DM, eDM, App development, digital display, outdoor and POS. I worked on the initial pitch and on the campaign development and roll-out over the…
Greatness is magnetic
An Post Integrated Direct Marketing Awards 2013.
Vodafone – They’re Coming, are you?
Through the line campaign for Vodafone to leverage their sponsorship of the McLaren Mercedes F1 team. As part of the ‘Bavaria City Racing’ event in Dublin, Vodafone were bringing Jensen Button and his VMMF1 team and car to take part in the event. Our campaign helped Vodafone to take ownership of the event and effectively…
Topaz – Loyalty you’ll love
Direct mail piece to announce the new Topaz loyalty game ‘Play or Park’ to the Topaz dealer network.
Private banking loyalty programme
Pitched loyalty programme for AIB Private Banking customers.
James Carr 