By out smarting our rivals, we get ahead. By out thinking our competition, we make gains. By using clever tactics, we bring great business rewards. Because, smart wins.
In the age of smart devices, smart cars, smart cities and smart economies, smart marketing’s time has come. The An Post Smart Marketing Awards 2014 expand and deepen smart marketing moves across businesses, brands and sectors with recognition of ideas that actively celebrate intelligence, insight and innovation.
In 2014, we re-branded and re-launched the An Post Integrated Direct Marketing Awards. The name we chose, reflects the new focus of these prestigious awards and everything, from the ‘Fox’ icon, to the sophisticated photography and responsive, mobile optimised website support the profile of one of Ireland’s most coveted awards for the advertising and marketing industry.
Integrated campaign for the launch and roll-out of Topaz Energy’s loyalty game, Play or Park. The campaign consists of TV (with Ireland’s first use of Shazam in a TV ad), radio, DM, eDM, App development, digital display, outdoor and POS. I worked on the initial pitch and on the campaign development and roll-out over the first 18 months or so.
Through the line campaign for Vodafone to leverage their sponsorship of the McLaren Mercedes F1 team. As part of the ‘Bavaria City Racing’ event in Dublin, Vodafone were bringing Jensen Button and his VMMF1 team and car to take part in the event. Our campaign helped Vodafone to take ownership of the event and effectively usurp the title sponsor.