Direct marketing

Smart wins

March 6, 2015April 10, 2015 by jamesfcarr, posted in Digital, Direct marketing, Online, Print, work

By out smarting our rivals, we get ahead. By out thinking our competition, we make gains. By using clever tactics, we bring great business rewards. Because, smart wins.

In the age of smart devices, smart cars, smart cities and smart economies, smart marketing’s time has come. The An Post Smart Marketing Awards 2014 expand and deepen smart marketing moves across businesses, brands and sectors with recognition of ideas that actively celebrate intelligence, insight and innovation.

In 2014, we re-branded and re-launched the An Post Integrated Direct Marketing Awards. The name we chose, reflects the new focus of these prestigious awards and everything, from the ‘Fox’ icon, to the sophisticated photography and responsive, mobile optimised website support the profile of one of Ireland’s most coveted awards for the advertising and marketing industry.

Visit the website: anpostsmartmarketing.ie

Our 'Fox' trophy design, made by Design Yard in Dublin. — Our ‘Fox’ trophy design, made by Design Yard in Dublin.

Topaz – Play or Park

March 9, 2014April 10, 2015 by jamesfcarr, posted in Digital, Direct marketing, Online, Radio, TV, work

Integrated campaign for the launch and roll-out of Topaz Energy’s loyalty game, Play or Park. The campaign consists of TV (with Ireland’s first use of Shazam in a TV ad), radio, DM, eDM, App development, digital display, outdoor and POS. I worked on the initial pitch and on the campaign development and roll-out over the first 18 months or so.

Greatness is magnetic

January 2, 2014April 10, 2015 by jamesfcarr, posted in Digital, Direct marketing, Online, Print, work

An Post Integrated Direct Marketing Awards 2013.

IDMA_screenMock — Dynamic website with a fullscreen video wallpaper and ‘magnetic’ behaviours built in to the interface. Click on the image to watch a video screen capture of the website.

GreatnessSucks1000 — Personalised, embossed direct mail piece with a premium high-quality finish on metallic card.

IDMA_poster2 — Personalised wall planner on premium metallic stock.

A personalised programme of emails throughout the life-cycle of the awards.

Croke Park – Premium level

December 31, 2013April 10, 2015 by jamesfcarr, posted in Digital, Direct marketing, Online, Print, work

ipad_salesTool — Interactive iPad sales tool

poster_concept — Alternative (unused) poster design

Vodafone – They’re Coming, are you?

December 31, 2013April 10, 2015 by jamesfcarr, posted in ambient, Digital, Direct marketing, Online, Outdoor, Print, Radio, work

Through the line campaign for Vodafone to leverage their sponsorship of the McLaren Mercedes F1 team. As part of the ‘Bavaria City Racing’ event in Dublin, Vodafone were bringing Jensen Button and his VMMF1 team and car to take part in the event. Our campaign helped Vodafone to take ownership of the event and effectively usurp the title sponsor.

Winner of ‘2013 WINNER BEST LIGHT TO MEDIUM WEIGHT CAMPAIGN’ at the outdoor Media Awards.
http://www.outdoorawards.ie/2013-winner-best-light-to-medium-weight-campaign/

Winner:
Best Telecoms campaign (Bronze)
Craft Award: Best Art Direction (Gold)

An Post Integrated Direct Marketing Awards 2013

http://www.anpostdmawards.com/winners.php