Topaz – Play or Park

Integrated campaign for the launch and roll-out of Topaz Energy’s loyalty game, Play or Park. The campaign consists of TV (with Ireland’s first use of Shazam in a TV ad), radio, DM, eDM, App development, digital display, outdoor and POS. I worked on the initial pitch and on the campaign development and roll-out over the first 18 months or so.

Topaz Play or Park

Play or Park website

eDM

 

 

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