Topaz – Play or Park

Integrated campaign for the launch and roll-out of Topaz Energy’s loyalty game, Play or Park. The campaign consists of TV (with Ireland’s first use of Shazam in a TV ad), radio, DM, eDM, App development, digital display, outdoor and POS. I worked on the initial pitch and on the campaign development and roll-out over the…

Squirreling away some extra cash

Bank of Ireland’s ‘Double Your Interest’ savings campaign. This ran as the first Homepage takeover on Here’s a screen capture video of the takeover in action.