The Virgin Media Night Run

There’s a unique atmosphere about the city at night – a heightened, more focused and intimate experience.
For their second year of sponsoring the Virgin Media Night Run, we wanted to evoke this feeling, coupled with the adrenaline rush of participating and competing in one of the most exciting sporting events of the year.
The cornerstone of the campaign was a 40 second video that ran on Youtube, RTE Player, Virgin Media’s website and social channels. This was supported by outdoor, radio, print and digital ads.

As well as Art Directing the campaign (with the exception of the outdoor, art directed by Niamh Fahey) I also took 360 and still photos for social and digital use.

#BurnBrighter

48 Sheet Outdoor ad

 

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Cúl’s in for summer

For the 2015 Kelloggs GAA Cúl Camps, we recruited a colourful bunch of young GAA players and created an action packed shot that reflects the fun, energy and diversity of the camps. The shots feature on GAA Cúl Camp literature and posters, and on Kelloggs Cornflakes and Rice Krispies packs and the TV ad airs in the spring.

The photos were taken by Adrian Stewart, and I doubt you’d guess they were taken on a very dark and rainy day back in october!

CulKids

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Front and centre

For Vodafone’s ‘Centre Stage’ in 2014, we developed the ‘Surround yourself’ campaign, with a dynamic TV ad featuring a catchy track from breaking act ‘Talisco’. We supported it with outdoor and radio, and built a responsive website, populated with exclusive content, that made Centre Stage the place to go, to surround yourself with Ireland’s biggest festivals.

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Topaz – Play or Park

Integrated campaign for the launch and roll-out of Topaz Energy’s loyalty game, Play or Park. The campaign consists of TV (with Ireland’s first use of Shazam in a TV ad), radio, DM, eDM, App development, digital display, outdoor and POS. I worked on the initial pitch and on the campaign development and roll-out over the first 18 months or so.

Topaz Play or Park

Play or Park website

eDM

 

 

Vodafone – They’re Coming, are you?

Through the line campaign for Vodafone to leverage their sponsorship of the McLaren Mercedes F1 team. As part of the ‘Bavaria City Racing’ event in Dublin, Vodafone were bringing Jensen Button and his VMMF1 team and car to take part in the event. Our campaign helped Vodafone to take ownership of the event and effectively usurp the title sponsor.

Winner of ‘2013 WINNER BEST LIGHT TO MEDIUM WEIGHT CAMPAIGN’ at the outdoor Media Awards.
http://www.outdoorawards.ie/2013-winner-best-light-to-medium-weight-campaign/

Winner:
Best Telecoms campaign (Bronze)
Craft Award: Best Art Direction (Gold)

An Post Integrated Direct Marketing Awards 2013

http://www.anpostdmawards.com/winners.php
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BuildingWrap


F1 Drive through Dublin game

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