To demonstrate LIDL’s great, high-quality range and excellent value for money, we enlisted 5 families to show the nation how much they could save by shopping at LIDL. Every week, we catch up with one of our families as they do the weekly shop in their local LIDL, then head home to unpack their groceries and tell us a bit about their savings goals and progress. Not so much an ad campaign, more of a reality TV-show with very short episodes and very big savings.