To demonstrate LIDL’s great, high-quality range and excellent value for money, we enlisted 5 families to show the nation how much they could save by shopping at LIDL. Every week, we catch up with one of our families as they do the weekly shop in their local LIDL, then head home to unpack their groceries and tell us a bit about their savings goals and progress. Not so much an ad campaign, more of a reality TV-show with very short episodes and very big savings.

Written by jamesfcarr

Art director, photographer. Maker of pictures for work and fun, Dublin, Ireland. Currently working at BBDO Dublin

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.