Volkswagen – Sponsoring Christmas movies on RTÉ

A series of stings for Volkswagen’s sponsorship of Christmas movies 2018 on RTE television.

 

For social, we produced a series of 16 video posts advertising iconic vehicles for sale to make way for a new 191 Volkswagen. These posts were timed to match relevant movies airing on all channels across the Christmas schedule. Here are some of those, with their accompanying post copy underneath.

Everyone’s selling their car to make way for a 191 Volkswagen. That’s one way to spend a dark night.
Volkswagen. Sponsors of Christmas movies on RTE.

This is the 191 Volkswagen you’re looking for…
Volkswagen. Sponsors of Christmas movies on RTE.

Old car busted? Time for a 191 Volkswagen.
Volkswagen. Sponsors of Christmas movies on RTE.

Faster… you must go faster to your local Volkswagen dealer, and check out the 191 range.
Volkswagen. Sponsors of Christmas movies on RTE.

Written by jamesfcarr

Art director, photographer. Maker of pictures for work and fun, Dublin, Ireland. Currently working at BBDO Dublin

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