Blue Magic

Bank of Ireland/Leinster Rugby supporters site.

I’ve been involved with this project from the start. After the initial concept and wireframing stage, my colleague Carlos Garcia designed the first generation website interface and ‘Leinster Legends‘ iOS app.
Carlos has moved on, and senior creative responsibility for bluemagic.ie has reverted to me. As the site developed and the pool of content grew, we decided to re-design the home page to better facilitate the range of content and increasingly active contributor and user base. There have been numerous minor additions and tweaks to the site over the past few months – it’s an ongoing process of evolution. The new homepage UI is the first major departure from the original design.

Blue Magic was the winner in the ‘Best Use of Social Media For A Sponsorship Campaign’ category of the Social Media Awards 2011

Bluemagic New home page
Original homepage design

http://www.bluemagic.ie

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