Blossom Hill, in addition to producing a fine selection of popular wines, also sponsor ‘Ladies Day’ at the Dublin Horse Show. To help promote this, we were asked to create a Facebook app to engage and reward Blossom Hill fans. Knowing that people generally like to share photos on Facebook – whether they are ones that capture them at their best, or allow them to get a bit of banter going back and forth, we built the activity around sharing photos from existing facebook photo albums. The team-centric structure ensured that everyone was encouraged to invite more people in and the reward at the end was well worth staying involved for the duration of the promotion.