Blossom Hill Ladies Day

Blossom Hill, in addition to producing a fine selection of popular wines, also sponsor ‘Ladies Day’ at the Dublin Horse Show. To help promote this, we were asked to create a Facebook app to engage and reward Blossom Hill fans. Knowing that people generally like to share photos on Facebook – whether they are ones that capture them at their best, or allow them to get a bit of banter going back and forth, we built the activity around sharing photos from existing facebook photo albums. The team-centric structure ensured that everyone was encouraged to invite more people in and the reward at the end was well worth staying involved for the duration of the promotion.

Written by jamesfcarr

Art director, photographer. Maker of pictures for work and fun, Dublin, Ireland. Currently working at BBDO Dublin

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