Pepsi Max wanted to launch their Irish Facebook page with an attention-grabbing promotion, so we offered a chance to win €10K worth of Cash or Kicks. Entry is easy – all you have to do is submit your favourite adrenaline-pumping video from YouTube and tell us what you’d do for kicks with €10,000 to spend. The promotion was supported by press, POS and online banner advertising.

The promotion went live on september 5th 2011 and is currently active on http://www.facebook.com/PepsiMaxIreland

The banner ads can be seen here: http://breakthroughbehaviourchangingideas.com/testing/pepsi/6487_Pepsi_10k/