There’s a unique atmosphere about the city at night – a heightened, more focused and intimate experience. For their second year of sponsoring the Virgin Media Night Run, we wanted to evoke this feeling, coupled with the adrenaline rush of participating and competing in one of the most exciting sporting events of the year. The…
Category: Online
Introducing Julie
Instructional video for Virgin Mobile (Ireland). We created a new character – Julie – who will explain why Virgin is different from other mobile networks and how to get the best from the service.
Pressure on the pipes
Superfast. Ultrafast. Uberfast. Lightning fast. What does it all actually mean? It means that when the going gets tough and there’s “pressure on the pipes”, Virgin Media broadband powers on when the competitor’s broadband crumbles. As this campaign playfully demonstrates… As part of this campaign, we extended the story of Frank’s weekend and created an online…
Game of Drones
Virgin Media is officially Ireland’s fastest broadband network – according to Ookla. To celebrate that, and just to have fun, we dreamed up and made this: a superslick game that shows off the power of 360Mb broadband and Virgin Media’s new mobile offering – by allowing users to control the drone from our latest TV…
Putting myself in harm’s way, for safety’s sake
Here’s a set of videos I shot recently at Irish International for the Road Safety Authority (RSA), to help raise awareness of cyclist’s safety on the road. They were published through the RSA’s social channels during National Bike Week (11th-19th June 2016). The scenes look dangerous, from the cyclist’s perspective, intentionally. These videos were shot…
360Mb in 360 degrees
For Virgin Media Ireland’s second campaign, their new 360Mb Broadband service was the big news. Sky-ripping, Eir-shredding speed, available in almost three quarters of a million homes across Ireland. Taking off where we left it with the launch campaign, we created a squadron of superfast jets, zipping through a glorious sunset for the TV ad….
Here comes the magic
For the launch of Virgin Media Ireland, our objective was to land the message that UPC is now Virgin Media. The home of Ireland’s fastest broadband just got a new lease of life and sense of humour and we wanted to set the scene for all the good stuff to follow. The TV and outdoor creative…
Origin Green – Cardboard : Bord Bia
At this year’s Expo world fair in Milan the theme was “feeding the planet, energy for life”. Ireland’s Pavilion celebrated Origin Green, Ireland’s world-leading sustainable food movement. We helped create all kinds of interesting material, including this simple, cost-effective and unputdownable Google Cardboard piece, which transported thousands of users from the parched earth of Milan…
Pixie’s Adventure
We developed an ad campaign to promote UPC Ireland’s 240mb broadband. Life flows better with Ireland’s fastest broadband. The TV ad tells the story of a dog called Pixie who wanders out while his owner isn’t paying attention, steps on a bus and disappears. A frantic search ensues and through the magic of superfast broadband,…
Smart wins
By out smarting our rivals, we get ahead. By out thinking our competition, we make gains. By using clever tactics, we bring great business rewards. Because, smart wins. In the age of smart devices, smart cars, smart cities and smart economies, smart marketing’s time has come. The An Post Smart Marketing Awards 2014 expand and…
Behind every season
The GAA is at the heart of Irish culture. No matter who eventually gets to run out onto the green pitch of Croke Park in late September, fans across the whole country take vivid memories from our games. The association is constantly aware that it’s our people who make the games as colourful, exciting and attractive as they are – the players, fans,…
Superfast comedy
As part of this year’s sponsorship of the Vodafone Comedy Festival, we created Ireland’s first live streamed, in-banner comedy gig. Through a media partnership with Independent.ie, we gathered some of the best comedians in the land, including PJ Gallagher, Karl Spain and Barry Murphy. Across three separate lunchtime slots, we live streamed jokes and joviality…
Dot dot dot dot doctor Beat
September’s Electric Picnic symbolises the crescendo of another epic Summer of Irish festivals and the event that many Irish music and comedy fans are looking forward to for months. Vodafone’s unique sponsorship platform Centre Stage also reaches a culmination around this time of the year, and having facilitated festival fun all Summer, we were tasked with bringing…
New Ways of Working
UI design concept for a Vodafone business hub.
Front and centre
For Vodafone’s ‘Centre Stage’ in 2014, we developed the ‘Surround yourself’ campaign, with a dynamic TV ad featuring a catchy track from breaking act ‘Talisco’. We supported it with outdoor and radio, and built a responsive website, populated with exclusive content, that made Centre Stage the place to go, to surround yourself with Ireland’s biggest…
James Carr 